Immersive Touch
Boosting organic traffic with a content library.
Situation
ImmersiveTouch, a medical VR company that helps train surgeons, was looking to increase organic traffic to their newly launched website and build interest and credibility in their innovative training simulations. They had no advertising budget and a 6-month turnaround time to do it.
Approach
We built a content strategy based around focused keyword research, consisting of building out a library of 50 blog posts and promoting them through email newsletters and organic social media. By focusing on content around common questions and searches, writing in a way that highlights use cases, and cross linking between posts, we were able to build a strong content library that drew in interested audiences easily.
Research
Calendar
Blogs
Art Direction
Social Media
Emails & Event Marketing
Blogs & Social Media
Results
What Our Clients Say
"Working with WILL+WAY helped my company create a lot of good, impactful content in a short amount of time, including blogs, social posts, and emails, which helped generate traffic to our site and interest in our products. They even helped us solidify our art direction. Their team is great at understanding technical concepts and translating them for non-technical buyers. I recommend them as an outsourced marketing team for any fast-growing businesses out there."
President, ImmersiveTouch Inc.